Sales Mastery

Do you have a compelling enough reason to consistently give your best?

Do you have empowering beliefs that cause you to make the best in any situation?

These two questions are asked by Anthony Robbins’ The Power to Influence

Persuasion has the power to shape your destiny. however, 80% of success is influencing yourself.

To lead others to their own personal success, remember that repetition is the mother of skill.You want to have impact, so commit to spend at least 15 minutes a day reviewing your successful, and your less successful, moments.

Take just one skill you want to improve upon and use it through the day. Give it your full attention, monitor your results, and use the feedback to adjust your aim.

Finally, reinforce your progress with audio information, wherever you go. In your ipod, your car stereo or your

A Sales Masterclass Super Set

A hard close will never make up for a lack of desire on the buyers part.

80% 0f sales success comes down to finding a big enough why to sell, says Robbins. No wonder that 80% of success comes from your own internal state.

If having a big enough why is all important then ask yourself:

  • Do you have your customers best interests in mind?
  • Do they trust you?
  • What is this product – really (without the sales hype)
  • What’s in it for me?

Successful selling is finding your prospects needs and values. However, they will only buy if they are dissatisfied with what they have.

Successful sales includes:

  • Finding your prospects dissatisfaction and hurt
  • Stirring up the pain
  • Demonstrating that your product or service will alleviate this pain and create pleasure.

However, to be successful you not only need to find what they want and stir it up. Your customer must want the problem solved now, and your product must really solve the problem.

Especially since people act emotionally, and then use logic to justify their decision.

Customers rightly have fears about making some purchases. After all, what if your product turns out to be a dud? Can they trust you?

If a person has enough emotional reasons to buy now they will be compelled by a sense of urgency.

Therefore,

  • If you sense they do not have enough desire to buy now, expand the hurt and pain they want relieved.
  • If they don’t have sufficient justification to buy the product, give more information.

‘Every time you sell” says Robbins, “you must sell to this particular prospects emotional needs, and to their specific system of logic and justification.”

Future blogs will address how to know what your customers emotional, logical and justification systems are.

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rachaeleyisrael on January 27th 2010 in Success

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