From Cleopatra to the Shulamite maiden, perfume has an exotic, and erotic, history, and billions are spent on perfume each year.

So its no wonder billions are spent on perfumes.

It seems that science is catching up. Perhaps, cologn manufactures won’t like the results.

A new study in Psychological Science, suggests you should dump the colgn and go  “au natural”if you want to  capture your man.

It seems that men can smell when a woman is fertile. As we know from the animal kingdom, the males go ape at ovulation. In animals, studies prove that male testosterone levels respond to odors emitted by ovulating females.

Previously, in 2008 Rice University published functional magnetic resonance imaging that showed that the right orbitofrontal cortex, right fusiform cortex, and right hypothalamus respond to airborne natural human sexual sweat.

So psychological scientists Saul L. Miller and Jon K. Maner from Florida State University wanted to test if men responded to ovulation by smell.

In two studies, women wore tee shirts for 3 nights during various phases of their menstrual cycles.

Male volunteers smelled one of the tee shirts worn by a female participant or a control tee shirts that had not been worn by anyone. Saliva samples for testosterone analysis were collected before and after the men smelled the shirts.

Men who smelled tee shirts of ovulating women were found to have a higher levels of testosterone than the other test participants.

In addition, after smelling the shirts, the men rated the odors on pleasantness and rated the shirts worn by ovulating women as the most pleasant smelling.

This is the first to provide direct evidence that olfactory cues to female ovulation influence biological responses in men, concludes the study. This biological response may promote male mating behavior.

So are perfumes a waste? Or are they good idea for the rest of the month when you need some male attention?

Atleast for part of the month, its not your parfum that will get his attention.